April 8, 2020 Greenway Team


Some people’s passion for their work shines never-ending sunlight. Carl Mastronardi, President and Co-Chair of the Greenway Greenhouse Cannabis Corporation, is one of these people. Walking through a greenhouse with Carl is not only a living lesson in the art of growing, but an inspiring exemplification of his over 35-year knowledge of a vast and ever-expanding industry. He’s an expert in innovation and leadership, and is transferring his unique skills and passion into the cannabis industry.

As an industry leader in growing, he is well-aware of the unique opportunities presenting themselves in the cannabis landscape. “Perhaps the most important of which is that it will be expert growers – ones with decades of greenhouse-growing experience, focused on high-quality products and well-established economies of scale that will succeed in the marketplace,” says Mastronardi.

Mastronardi is the co-founder and president of DelFrescoPure®, an award-winning commercial grower and marketer of produce in Canada and the US. For decades, he has overseen the now 4 million square feet of greenhouse facilities – continuously developing efficient systems to grow varieties of produce in large-scale environments. He lives and breathes this industry with an intensity and enthusiasm that sets him apart.

A long-standing, leading role in the growing industry has shaped Mastronardi into a fine trailblazer exhibiting important traits that will enable Greenway to establish itself as a major player in the industry. Carl carries with him that rare combination of humility with a hint of confidence. “I’m humble enough to know I can’t dance, perform surgery or design a car. But I can grow. My team can grow. On a grand scale. And we will become leaders in the cannabis industry as we already are in the produce industry.”

Humility, transparency, diligence, unwavering commitment and accountability – traits like these are what motivate Mastronardi and his team to be the best in the burgeoning cannabis industry. As such, investors joining this stellar team will have the distinct opportunity to navigate the industry with the best-of-the-best at the helm – and to reap the benefits accordingly.

With Carl Mastronardi, what you see is what you get – a knowledgeable, passionate, and dedicated master grower. A roll-up-your-sleeves kind of hero in the story that is unfolding in the cannabis industry; the kind of hero who knows the power of teamwork, growth and prosperity.